Choose Your Own Marketing Adventure
(Conversion Copywriting Edition)
Not sure where to start? You’re in the right place.
Whether you’re launching something new, revamping what’s not working, or ready to finally get your emails off your plate—I’ll help you get clear, convert better, and feel good about your words again.
This isn’t just copy.
It’s strategy, voice, and a whole lot less second-guessing.
Pick what fits. I’ve got you.
We’ll take your brand by the horns and show your audience who’s boss.
A La Carte Projects
For one-off projects like website copy, sales pages, and brand messaging.
Email Bundles
For launches, sequences, and campaigns with a clear goal in sight.
Email Retainers
For ongoing support that builds relationship—and revenue—over time.
But Before we Dive IN:
Why is Email Marketing important?
Email Marketing lets you directly into your prospect and customer’s virtual living room — better yet, you’re at their fingertips.
With 88% of people checking their email multiple times a day, there’s no better place to get your brand in front of your qualified leads’ eyeballs.
Let’s look at some statistics, shall we?
ROI: $42 for every dollar spent on email
More Segmentation leads to, on average:
3x more revenue per recipient
2x higher open rates
50% fewer unsubscribes
Personalized Emails have a 29% higher open rate and a 41% higher click-through rate (CTR)
Automated Emails bring in 320% more revenue than non-automated
Purchases: 50% of consumers make purchases from email marketing at least once a month
You could argue with statistics — but you’re smarter than that.
Sustainability Copywriting Services & Pricing
Why yes — bundle pricing is available
Be bold and create a lasting impact - inquire about bespoke bundles & retainers
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An effective, tactical sales page is paramount for your business. They’re the Swiss Army knife of efficiency for your products and services.
Through the art and science of persuasive storytelling, this one page will:
Eliminate distractions
Shepherd your target audience
Quell objections
Build authority & trust
Provide proof
Highlight benefits
Offer relief
Build urgency
Win you the sale… now.
This isn’t a nice-to-have — it’s a must-have.
Sales Pages starting at: $975 USD
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QQ: Wait, isn't a sales page a landing page?
A: Yes. But, there’s more than one type of landing page.
Landing pages always have a singular conversion goal. Sometimes, it’s to make a sale. Others, it’s to collect customer information and behavior.
Strategic landing pages entice your audience further down the funnel.
Collect data and leads for your email list, promote an offer, register for an event, download a resource, make a sale.
When we create highly targeted, relevant messaging any action becomes a win.
Landing Pages starting at: $950 USD per page.
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Website copy is your digital storefront window — a lasting impression. Let your customers see their reflection in your window and walk through the door with the intent to buy.
With razor-like precision, I’ll unearth and fine-tune your authentic voice. Your copy will be clear, confident, compelling, SEO-optimized, and unmistakably you.
Website Copy starting at: $650 USD per page
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Reciprocity is a surefire way to earn your target audience’s trust and business. Enter E-books & Lead Magnets.
Offer your people something of value they want — for free — in exchange for their email address …and watch your business grow. Simple as that.
Opt-In Projects starting at: $500 USD
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Emails are a powerhouse pillar of your marketing strategy. The average ROI for email marketing is $42 for every $1 spent — scout’s honor.
This is one of the most potent ways to directly reach your audience and embolden them to take action now.
Emails starting at: $200 USD per email
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Effective product descriptions are vital in winning any customer’s business.
Used well, they become tantalizingly powerful, highlight benefits, spark desire, and compel the reader to buy now.
Product Descriptions starting at: $200 USD per description
Email Sequence Bundles
Earning money on autopilot is the ultimate dream. And guess what? That’s exactly what email sequences do.
Done-For-You email sequences do the heavy lifting of nurturing your audience, offering value, and driving conversions.
All while you sit back and do anything but worry about your marketing.
With an industry average ROI of $42 for every dollar spent — why wouldn’t you want this?
WELCOME SEQUENCES
A new subscriber is never more engaged than when they first sign up for emails.
Seize this opportunity and unleash the full potential of multiple touchpoints to create an enticing, effective, and targeted welcome.
Offer insight into your brand and offer them tantalizing benefits bursting with value.
Why? Well, to name a few reasons:
Open Rates: Welcome emails have an average open rate of 82%. Compare this to open rates of 20-30% for regular marketing emails. Wow.
Conversion Rates: Studies show that welcome series can achieve conversion rates of up to 50%. Take advantage.
Subscriber Engagement: Subscribers who receive a welcome email sequence are 33% more likely to engage with future emails. Say “yes, please!” to customer retention and engagement.
Unsubscribe Rates: Welcome sequences help reduce unsubscribe rates by up to 60%. Create a sense of connection and understanding, and earn a loyal fan.
Welcome Sequences starting at $995
abandoned Cart Sequences
A whopping 70% of online shoppers abandon carts — it’s even closer to 85% on mobile devices.
I’ve done it… we all have. The world and our phones are never not distracting.
BUT, abandoned cart emails have one of the strongest ROIs in the biz — and with an average 50% open rate, this one email flow can recover up to 15% of online sales.
Is your business taking advantage of this opportunity?
A quick email series addressing hesitations and reaffirming value and benefits will nudge customers across the finish line. Success!
Abandoned Cart Sequences starting at $590
Complete Email Automation Bundle
Want all the hard-hitting email automations at your disposal?
No sweat.
You’re ready to offer deeply personalized emails that nurture and engage your target audience and customers on autopilot.
This one-stop shop of email marketing prowess will rock the foundations of your business (and life) in a good way.
Value Included:
Welcome Flow
Abandoned Cart Flow
Browse Abandonment
Nurture After Welcome Sequence Flow
Thank You Flow
Post Purchase Followup
Service Review
Win-back Sequence
Cross-Sell
Strategic Copy and …
Backend Services:
Uploading, Design, Optimization, Segmentation, and Technical Set-Up
Original Price starting at $8,000
Bundle Price starting at $7,200
Email Retainer Packages
Don’t have the time or know-how to descend deep into the crevices of your ESP to optimize and create a balanced ecosystem of click-worthy, deeply personalized, and targeted emails?
That's normal - even most marketers don't have this expertise.
As an email marketing expert, I’ll take emails off your docket for good.
I can handle all the back-end work for you, including:
designing, uploading, scheduling, and monitoring everything in your ESP.
You’ll get precious time back while earning more engagement and money.
A Good Option
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Maintain list hygiene
Monthly maintenance on segments
Content calendar creation
Write, design, strategize, & plan (segment, schedule, & deploy) 4-5 email broadcasts per month
Write, design, strategize, & activate 1 flow per month
Track analytics & metrics and receive a customized report at the end of each month
Starting at $2500 per month
A Better Option
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Audit email marketing efforts and activity
Clean up lists & segments
Maintain list hygiene
Monthly maintenance on segments
Write, design, strategize, & plan (segment, schedule, & deploy) 4-5 email broadcasts per month
Content calendar creation
Write, design, strategize, & activate up to 2 flows per month
Update up to 2 flows per month
Segmentation strategies & implementation
Properly format CSVs and upload new subscribers as needed
Track analytics and metrics and receive a customized report at the end of each month
Daily monitoring and upkeep of ESP (technical duties)
Starting at: $4000 per month
Your Best Option
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Audit email marketing efforts and activity
Clean up lists & segments
Maintain list hygiene
Monthly maintenance on segments
Content calendar creation
Write, design, strategize, & plan (segment, schedule, & deploy) 8-10 email broadcasts per month
Write, design, strategize, & activate up to 2 flows per month
Update up to 2 flows per month
Segmentation strategies & implementation
Properly format CSVs and upload new subscribers as needed
Track analytics and metrics and receive a customized report at the end of each month
Daily monitoring and upkeep of ESP (technical duties)
Starting at Price: $7000 per month
Sustainability Copywriting Perks
No nickel & diming here…
These services are always on the house:
Strategy Guidance & Outline - Approved by you before my writing even begins
Consumer & Market Research - Delving deep to best understand your marketplace, your competitors, and your audience
Voice & Tone Development - Identifying, clarifying, and honing your brand’s messaging and essence
Search Engine Optimization (SEO) - Carefully researched, expertly crafted, and guaranteed to revitalize your website rankings
A/B Testing Suggestions - For emails and landing pages that ratchet up the heat
Segmentation Ideas - For a deeply personal customer experience
FAQs
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I specialize in sustainability and purpose-driven businesses, but I'm open to working with any ethical business that cares about their positive impact.
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After you submit a request, I’ll follow up to schedule within 24 business hours.
Then, we’ll connect to discuss:
1. Brand Deep Dive: Painting the landscape. What’s your unique story?
2. Goals Assessment: What are your pain points? Where and what do you want to improve? If you’re not sure, that’s okay. I’ll help guide you.
3. Roadmap: Mapping an action plan to achieve your goals and save you time.
4. Pulse Check: Are we in alignment and keen partner up and knuckle down? -
1. I’ll create a personalized proposal and contract for your specific needs. Once approved…
2. You share any brand research, and complete my brand messaging survey.
3. I get down to work:
Delving into research
Designing a custom copy strategy
Honing your brand messaging
Crafting and refining on-brand copy that converts
4. Two rounds of edits are included to ensure you’re comfortable with and confident in your new copy.
5. Sit back and watch your reach, revenue, and impact grow.
6. Rinse and repeat as desired.
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I’m happy to discuss bespoke projects.
If you have a specific project in mind that you don’t see listed, please reach out, and we’ll dive deeper into your needs. -
(Too Long; Didn’t Read) Because sometimes you need a shortcut:
My name is Kathryn Russell and I’m a sustainability copywriter.
I give a damn and tell stories that resonate and inspire action.
You give a damn and have a business that positively impacts people and the planet.
Together, we’ll unleash new possibilities for you, your business, and the world.
I’m here to make you even more successful.
Get in touch
We’ll kick inefficiency in the teeth
Let’s get started
(Submit the form below, and I’ll connect within 24 hours)