Choose Your Own
Marketing Adventure
Conversion Copywriting Edition
Not sure where to start? You’re in the right place.
Whether you’re launching something new, fixing what’s not working, or ready to finally get your emails off your plate—I’ll help you get clear, convert better, and feel good about your words again.
This is copy, strategy, voice, and a whole lot less second-guessing.
Pick what fits. I’ve got you.
A La Carte Projects
For one-off projects like website copy, sales pages, and landing pages.
Email Bundles
For launches, sequences, and campaigns with a clear goal in sight.
Email Retainers
For ongoing support that builds relationship—and revenue—over time.
But Before we Dive IN:
Why is Email Marketing Still So Powerful?
Email marketing drops you straight into your prospect’s inbox—aka their virtual living room (or back pocket).
It’s direct. It’s personal. And it’s where your warmest leads already are.
With 88% of people checking email multiple times a day, there’s no better way to get your brand in front of the right eyeballs—without chasing algorithms or paying for ads.
Still On The Fence?
The Numbers Speak For Themselves:
Fast Stats:
$42 ROI for every dollar spent
3x more revenue per recipient with segmentation
2x higher open rates + 50% fewer unsubscribes with segmentation
29% higher open rates with personalization
41% higher click-through rates with personalization
320% more revenue from automated vs. manual emails
50% of consumers make purchases from emails at least once a month
You could argue with statistics… but you’re smarter than that.
Sustainability Copywriting Services & Pricing
Why yes, bundle pricing is available
Be bold and create a lasting impact - inquire about bespoke bundles & retainers
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A high-performing sales page is your business’s Swiss Army knife. One page. One purpose. A whole lot of strategy.
Done right, it will:
Eliminate distractions
Guide your ideal buyers
Quell objections
Build trust and authority
Deliver proof
Highlight benefits
Offer relief
Create urgency
Win the sale—right now.
This isn’t a nice-to-have. It’s a must-have.
Sales pages starting at $1,000 USD
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Q: Wait, isn't a sales page a landing page?
A: Technically—yes. But, there’s more than one type of landing page.
But not all landing pages are sales pages.
Landing pages are built for one goal: conversion. Sometimes it’s a sale. Sometimes it’s an opt-in, event registration, or data capture.
Either way, when the copy is clear, targeted, and relevant, every click is a win.
Landing pages starting at: $950 USD per page
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Your website is your digital storefront—and first impressions matter. When your ideal customer sees themselves reflected in your messaging, they step through the door ready to buy.
I’ll help you find and sharpen your true voice so it’s clear, confident, and unmistakably you.
Website copy starting at: $650 USD per page
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Reciprocity is a surefire way to earn your target audience’s trust and business. Enter E-books & Lead Magnets.
Offer your people something of value they want — for free — in exchange for their email address …and watch your business grow. Simple as that.
Opt-In Projects starting at: $500 USD
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Emails are a powerhouse pillar of your marketing strategy. The average ROI for email marketing is $42 for every $1 spent — scout’s honor.
This is one of the most potent ways to directly reach your audience and embolden them to take action now.
Check out my email bundles and retainers further down the page!
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Effective product descriptions are vital in winning any customer’s business.
Used well, they become tantalizingly powerful, highlight benefits, spark desire, and compel the reader to buy now.
Product Descriptions starting at: $200 USD per description
Email Sequence Bundles
Earning money on autopilot? That’s the dream—and email sequences make it real.
Done-for-you flows nurture your audience, offer value, and convert…all while you do literally anything else.
And with an average ROI of $42 for every $1 spent on email, why wouldn’t you want this?
WELCOME SEQUENCES
A new subscriber is never more engaged than in their first few days.
Don’t waste the window—welcome them in style.
A great welcome sequence builds connection, earns trust, and sets the stage for everything to come.
Why does it matter?
82% average open rate vs. 20–30% for typical emails
Up to 50% conversion rate when done well
33% higher future engagement with ongoing emails
Up to 60% fewer unsubscribes with proper onboarding
Say yes to retention, yes to revenue, and yes to that magical first impression.
Welcome sequences starting at $995
Abandoned Cart Sequences
About 70% of shoppers abandon their carts—closer to 85% on mobile.
We’ve all done it. Life, distractions, phone calls, kids, push notifications...
But abandoned cart emails have one of the highest ROIs in eCommerce, with a 50% open rate and the potential to recover up to 15% of lost sales.
Just a few emails—done right—can get them over the finish line
Abandoned Cart Sequences starting at $590
Complete Email Automation Bundle
Ready for the ultimate done-for-you email experience?
This all-in-one automation bundle delivers personalized emails that nurture, convert, and build brand loyalty—on autopilot.
It’s everything you need to grow smarter, faster, and more sustainably.
What’s Included:
✔ Welcome Flow
✔ Abandoned Cart Flow
✔ Browse Abandonment
✔ Nurture After Welcome Sequence Flow
✔ Thank You Flow
✔ Post Purchase Follow-up
✔ Service Review
✔ Win-back Sequence
✔ Cross-Sell
✔ Strategic Copy + Optimization
Plus back-end setup:
Uploading, design, segmentation, testing, and tech
Bundle Price starting at $7,200 (Reg. $8,000)
Email Retainer Packages
Not ready to deep-dive into the crevices of your ESP—and build a click-worthy, personalized, automated email ecosystem?
Totally normal. Even most marketers don’t have that kind of time (or expertise). But I do.
I’ll take email off your plate for good—handling everything from backend setup to broadcast strategy.
You’ll get:
✔ Time back in your day
✔ Better engagement
✔ More consistent revenue
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A Good Option
Solid support for brands who want consistent strategy, delivery, and growth.
✔ List hygiene & monthly segment maintenance
✔ Content calendar creation
✔ 4–5 email broadcasts/month (written, designed, scheduled & deployed)
✔ 1 email flow/month (strategized, written, and launched)
✔ Monthly analytics report with insightsStarting at $3,000/month
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A Better Option
For growing brands who need full-service email strategy and consistent flow support.
✔ Everything from the “Good” package, plus:
✔ Email audit + segment cleanup
✔ Monthly list hygiene & optimization
✔ Up to 2 automated flows/month
✔ Updates for up to 2 existing flows
✔ Segmentation strategies + CSV formatting + uploads
✔ ESP monitoring & monthly analytics reportingStarting at $4000/month
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The Best Option
For scaling brands that want it all—maximum email volume, advanced segmentation, and white-glove support.
✔ Everything from the “Better” package, plus:
✔ 8–10 email broadcasts/month
✔ Up to 2 new flows/month
✔ Daily ESP monitoring + backend support
✔ Deep monthly analytics with custom insightsStarting at $7,000/month
Sustainability Copywriting Perks
Always Included—No Extra Fees, No Surprises
Every project comes with built-in strategy and support, including:
Strategy Guidance & Outline - Approved by you before my writing even begins
Consumer & Market Research - Delving deep to best understand your marketplace, your competitors, and your audience
Voice & Tone Development - Identifying, clarifying, and honing your brand’s messaging and essence
Search Engine Optimization (SEO) - Carefully researched, expertly crafted, and guaranteed to revitalize your website rankings
A/B Testing Suggestions - For emails and landing pages that ratchet up the heat
Segmentation Ideas - For a deeply personal customer experience
FAQs
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Nope. I specialize in sustainability and purpose-driven brands—but I welcome any ethical business committed to doing good.
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After you submit a request, I’ll be in touch within 24 business hours to book your call.
We’ll talk through:
Your brand – What’s your mission, your magic, your why?
Your goals – Where are you stuck? What do you want to improve?
Your roadmap – I’ll map a path forward that saves time and boosts results.
Your gut check – We’ll feel out whether we’re a good fit for a successful partnership.
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I’ll send you a tailored proposal—built around your goals, not boilerplate.
Once we’re a go:
You’ll share any brand insights you’ve got + fill out my short (and surprisingly clarifying) survey.
I’ll dig deep into research and shape a strategy that does more than sound good—it sells.
You’ll get two rounds of collaborative edits to make sure everything feels just right.
You walk away with bold, backed-by-strategy copy—and more space in your day.
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Maybe!
If you have something in mind that’s not listed above, reach out. I’m always open to bespoke projects. -
Hi, I’m Kathryn Russell. I write copy for sustainable and mission-driven brands.
I give a damn and tell stories that resonate and inspire action.
You give a damn and have a business that positively impacts people and the planet.
Together, we’ll tell the kind of story that gets remembered—and gets results.
I’m here to make you even more successful.
Ready To Stop Guessing
And Start Converting?
Let’s kick inefficiency in the teeth and get started
(Submit the form below, and I’ll connect within 24 hours)