Sustainability Copywriting Services
Choose Your Own Marketing Adventure
Not sure where to start?
You’re in the right place.
Whether you’re launching something new, fixing what’s not working, or ready to get your emails off your plate—I’ll lighten your load with copy that converts.
There are three ways for us to work together: website projects, email automations, and email retainers. Or a combo! Pick what fits.
A La Carte Projects
For one-off projects like website copy, sales pages, and landing pages.
Email Automation Bundles
For launches, sequences, and campaigns with a clear goal in sight.
Email Retainers
For ongoing support that builds relationship—and revenue—over time.
Sustainability copywriting perks
Every project comes with built-in strategy and support:
Strategy Guidance & Outline - Approved by you before my writing even begins
Consumer & Market Research - Delving deep to best understand your marketplace, your competitors, and your audience
Voice & Tone Development - Identifying, clarifying, and honing your brand’s messaging and essence
Search Engine Optimization (SEO) - Carefully researched, expertly crafted, and guaranteed to revitalize your website rankings
A/B Testing Suggestions - For emails and landing pages that ratchet up the heat
Segmentation Ideas - For a deeply personal customer experience
But before we dive in:
Why is email marketing still so powerful?
Email marketing drops you straight into your prospect’s inbox (AKA their virtual living room) where your warmest leads already are.
With 88% of people checking email multiple times a day, there’s no better way to get your brand in front of the right eyeballs—without chasing algorithms or paying for ads.
The numbers don’t lie:
Fast Stats:
$42 ROI for every dollar spent
3x more revenue per recipient with segmentation
2x higher open rates + 50% fewer unsubscribes with segmentation
29% higher open rates with personalization
41% higher click-through rates with personalization
320% more revenue from automated vs. manual emails
50% of consumers make purchases from emails at least once a month
Sustainability Copywriting Services & Pricing
Custom bundles and retainers available upon request
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One page. One purpose. A whole lot of strategy.
Done right, it eliminates distractions, addresses objections, and drives action.
Sales pages starting at: $1,800 USD
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Landing pages are built for one goal: conversion. Sometimes it’s a sale. Sometimes it’s an opt-in, event registration, or data capture.
Either way, when the copy is clear, targeted, and relevant, every click is a win.
Landing pages starting at: $1,500 USD per page
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Your website is your digital storefront—and first impressions matter. When your ideal customer sees themselves reflected in your messaging, they step through the door ready to buy.
I’ll help you find and sharpen your true voice so it’s clear, confident, and unmistakably you.
Website copy starting at: $750 USD per page
(typical 5-page sites: $3,750) -
Emails are a powerhouse pillar of your marketing strategy. The average ROI for email marketing is $42 for every $1 spent — scout’s honor.
This is where your marketing dollars work hardest. And, one of the most potent ways to directly reach your audience and embolden them to take action now.
Explore email bundles and retainers below to see how we can work together. Or, book a call to talk custom strategy.
Email Sequence Automations
Need something more tailored? Custom email bundles and retainer packages available—let's build something that fits your goals and budget.
Earning money on autopilot?
That’s the dream—and email sequence automations make it real.
Done-for-you flows nurture your audience, offer value, and convert…all while you do anything else.
With an average ROI of $42 for every $1 spent on email, why wouldn’t you want this?
WELCOME SEQUENCES
A new subscriber is never more engaged than in their first few days.
Don’t waste it.
A great welcome sequence builds connection, earns trust, and sets the stage for everything to come.
WHY DOES IT MATTER?
➔ 82% average open rate vs. 20–30% for typical emails
➔ Up to 50% conversion rate when done well
➔ 33% higher future engagement with ongoing emails
➔ Up to 60% fewer unsubscribes with proper onboarding
Welcome sequences starting at $995
Abandoned Cart Sequences
About 70% of shoppers abandon their carts—closer to 85% on mobile.
We’ve all done it. Life, distractions, phone calls, kids, push notifications...
WHY DOES IT MATTER?
Abandoned cart emails have one of the highest ROIs in eCommerce:
➔ 50% open rate
➔ potential to recover up to 15% of lost sales.
Just a few emails—done right—can get them over the finish line
Abandoned Cart Sequences starting at $590
Complete Email Automation Bundle
Ready for complete email automation?
This all-in-one automation bundle delivers personalized emails that nurture, convert, and build brand loyalty. All on autopilot.
It’s everything you need to automate your email marketing completely.
WHAT’S INCLUDED:
✔ Welcome Flow
✔ Abandoned Cart Flow
✔ Browse Abandonment
✔ Nurture After Welcome Sequence Flow
✔ Thank You Flow
✔ Post Purchase Follow-up
✔ Service Review
✔ Win-back Sequence
✔ Cross-Sell
✔ Strategic Copy + Optimization
Plus back-end setup:
Uploading, design, segmentation, testing, and tech
Bundle Price starting at $8,000
Email Retainer Packages
Custom retainers available upon request
Not ready to build an automated email system yourself?
That’s normal. I'll take email off your plate—handling everything from backend setup to broadcast strategy.
Your outcome:
✔ 20+ hours back every month
Time you'd spend writing, scheduling, second-guessing, and fixing broken automations
✔ Emails that feel like conversations
Higher open rates, better click-throughs, and customers who reply because they're engaged (not just marketed at)
✔ Predictable revenue, not feast-or-famine
Automated flows + strategic broadcasts = consistent sales without the last-minute scramble
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Starter
Solid support for brands who want consistent strategy, delivery, and growth.
✔ List hygiene & monthly segment maintenance
✔ Content calendar creation
✔ 4–5 email broadcasts/month (written, designed, scheduled & deployed)
✔ 1 email flow/month (strategized, written, and launched)
✔ Monthly analytics report with insightsInvestment: $3,000/month
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Professional
For growing brands who need full-service email strategy and consistent flow support.
✔ Everything from the “Starter” package, plus:
✔ Email audit + segment cleanup
✔ Monthly list hygiene & optimization
✔ Up to 2 automated flows/month
✔ Updates for up to 2 existing flows
✔ Segmentation strategies + CSV formatting + uploads
✔ ESP monitoring & monthly analytics reportingInvestment: $5,000/month
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Premium
For scaling brands that want it all—maximum email volume, advanced segmentation, and white-glove support.
✔ Everything from the “Professional” package, plus:
✔ 8–10 email broadcasts/month
✔ Up to 2 new flows/month
✔ Daily ESP monitoring + backend support
✔ Deep monthly analytics with custom insightsInvestment: $7,000/month
FAQs
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No. I specialize in purpose-driven brands, but I work with any ethical business doing good work.
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After you submit a request, I’ll be in touch within 24 business hours to book your call.
We’ll talk through:
Your brand – What’s your mission, your magic, your why?
Your goals – Where are you stuck? What do you want to improve?
Your roadmap – I’ll map a path forward that saves time and boosts results.
Your gut check – We’ll feel out whether we’re a good fit for a successful partnership.
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I’ll send you a tailored proposal—built around your goals, not boilerplate.
Once we’re a go:
You’ll share any brand insights you’ve got + fill out my short (and surprisingly clarifying) survey.
I’ll dig deep into research and shape a strategy that sounds good and sells.
You’ll get two rounds of collaborative edits to make sure everything feels just right.
You walk away with bold, backed-by-strategy copy—and more space in your day.
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Maybe! If you have something in mind that isn't listed above, please reach out. I’m always open to bespoke projects.
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Hi, I’m Kathryn Russell. I write copy for sustainable and mission-driven brands.
I give a damn and tell stories that resonate and inspire action.
You give a damn and have a business that positively impacts people and the planet.
Together, we’ll tell the kind of story that gets remembered—and gets results.
I’m here to make you even more successful.
Ready To Stop Guessing
And Start Converting?
Kick inefficiency to the curb
(I’ll connect within 24 hours of submission)