Copy That Sells, Values That Stick

Meet the Copywriter Behind Both

Eco-Friendly Conversion Copywriter Kathryn Russell

Hey, I’m Kathryn.

I've spent fifteen years mastering one thing: getting people to "yes."

As a recruiter, I convinced people to take jobs they weren't sure they wanted.

Now, as a copywriter, I help mission-driven brands turn browsers into buyers.

The skill sets? Parallel.

Deep research into what people value, fear, and need to hear before they'll take action—then crafting messaging that speaks directly to that.

At Lyft, I recruited for the Growth Marketing team and hit a 100% offer-accept rate for four straight quarters.

My secret? I adopted growth marketing principles and treated my searches like conversion funnels: research, test, refine, close.

Most recruiters think their job is filling roles. It's not.

It's persuasion. Trust-building. Showing someone their future and making them believe in it.

Then I woke up to an orange sky during wildfire season…

A woman with long, wavy hair takes a selfie on the beach, with cliffs and houses visible in the background, under a cloudy sky.

And I wondered: What am I doing while the world is burning?

I wanted to use my skills for brands that give a damn about our planet and the people on it—and help them grow their impact, not just their headcount.

So I brought everything I know about research, persuasion, and conversion optimization to sustainability copywriting.

Today, I help values-led businesses tell stories that convert—without compromising their mission or making everyone’s eyes glaze over.

Human kindness isn't a trend. Caring about the planet isn't a marketing strategy. It's survival.

Your message matters. Let's make it sell.

Connect with Kathryn

What People Say

  • “Kathryn just gets it. She is whip-smart and got up to speed on our needs immediately. Oh, and she delivers.”

    Sales Director, Sustainable SaaS Industry

  • "If I had to work with anyone other than Kathryn I would be genuinely disappointed. I might refuse. She's legitimately the best I've worked with in my career. . . The level of service, attention to detail, and execution she provides is unmatched. She's tenacious, results oriented, and an absolute delight."

    Head of Product, Sustainable Transportation Industry

  • “Kathryn quietly runs circles around her peers. Should she promote herself more? Yes. Am I selfishly glad she doesn’t? Yes.”

    Marketing Director, Green Tech Industry

Your Values Drive Your Business.

Here's What Drives Mine.

Copywriters care about your success because your wins are their wins - trophies for everyone!

I'm all in on your success

When you hire me, you're not getting a freelancer who phones it in. I dive deep into your business, your audience, and your goals because your wins are my wins — and the planet’s.

Conversion Copywriting Metrics

Strategy first, creativity second

Every word I write is backed by research, data, and proven conversion principles. Your copy will be creative and compelling—but never at the expense of performance.

Conversion Copywriting Increases Revenue

Results-driven, always

I don't write copy to win awards or sound clever. Every project has clear, measurable goals—more leads, higher conversions, increased sales. Results matter.

Conversion Copywriters are your trusted business partner

Partnership you can count on

I show up on time, communicate clearly, and deliver what I promise. Your business deserves a copywriter who treats deadlines like they matter and your success like it's personal.

My Promise To You

When you trust me with your mission I’ll create memorable, engaging copy that empowers your target audience to take action now.

I understand your ideal audience because I am your ideal audience.

You’re Ready To Stop Guessing
And Start Converting

Book a strategy call
and get your copy working harder

(Submit the form below, and I’ll be in touch within 24 hours)