Meet Your Sustainability
Conversion Copywriter
Copy That Sells, Values That Stick
Hey, I’m Kathryn.
I've spent fifteen years mastering one skill: persuasion that feels like partnership.
As a recruiter, I helped people see opportunities they'd initially overlooked.
As a copywriter, I help mission-driven brands turn browsers into buyers.
The skills translate.
I research what people value, fear, and need to hear. Then I craft messaging that moves them.
At Lyft, I recruited for the Growth Marketing team and hit a 100% offer-accept rate for four straight quarters.
Most recruiters think their job is filling roles—“butts in seats”.
It's not. It's nuanced persuasion—showing someone their future and making them believe in it.
Then I woke up to an orange sky during wildfire season…
And I wondered, what am I doing while the world literally burns?
I wanted to use my skills for brands fighting for our planet—and escape the boom-bust cycle of fluctuating headcount.
So I brought everything I know about research, persuasion, and conversion optimization to sustainability copywriting.
Today, I help values-led businesses tell stories that convert—without compromising their mission or making everyone’s eyes glaze over.
Your message matters. Let's make it sell.
What People Say
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“Kathryn just gets it. She is whip-smart and got up to speed on our needs immediately. Oh, and she delivers.”
Sales Director, Sustainable SaaS Industry
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"If I had to work with anyone other than Kathryn I would be genuinely disappointed. I might refuse. She's legitimately the best I've worked with in my career. . . The level of service, attention to detail, and execution she provides is unmatched. She's tenacious, results oriented, and an absolute delight."
Head of Product, Sustainable Transportation Industry
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“Kathryn quietly runs circles around her peers. Should she promote herself more? Yes. Am I selfishly glad she doesn’t? Yes.”
Marketing Director, Green Tech Industry
Your Values Drive Your Business.
Here's What Drives Mine.
I'm all in on your success
When you hire me, I treat your business like it's mine. I dig into your audience, your goals, and your data because when you win, I win.
Strategy first, creativity second
Every word is backed by research and data. Creative, yes—but never at the expense of performance.
Results you can measure
Every project has clear goals: more leads, higher conversions, increased sales. We track what's working and adjust what isn't.
Built to last
One consistent voice that adapts to launches, seasons, and trends without losing what makes you you.
My Promise To You
When you trust me with your mission, I'll craft copy that persuades the reader to take action.
I know what builds trust, what addresses objections, and what closes the sale.
I understand conscious consumers because I am one.
Quick recap:
I'm Kathryn Russell, an email marketing and website copywriter specializing in sustainable brands, eco-friendly businesses, and mission-driven companies.
I give a damn and tell stories that resonate and inspire action.
You give a damn and have a business that positively impacts people and the planet.
Together, we’ll tell the kind of story that gets remembered—and gets results.
I’m here to make you even more successful.
You’re Ready To Stop Guessing
And Start Converting
Book a no-pressure strategy call
( I’ll be in touch within 24 hours of submission)