Stop explaining your impact.
Start selling it.

Email Marketing & Website Copywriter
for Mission-Driven Brands

Strategic copy that clarifies your positioning, increases conversions, and attracts customers who understand your value.

➜ Clarify your message so the right people know it’s for them

➜ Convert interest into action with audience-focused persuasive copy

➜ Grow revenue without compromising your ethics—or your voice

Book your free 30-minute strategy session

Your goals are simple

➔ More clicks. More booked clients. More completed purchases.

➔ A growing email list that actually converts

➔ A site that earns its keep

But your message isn’t landing…

The clicks aren’t clicking.

Your carts are abandoned.

And your copy feels… beige.

Meanwhile, brands with weaker missions are converting better.

Why?

Their copy sells. Yours explains.

Crafting sustainability messaging that connects is hard

…but you’re selling what people want

73% of people want to shop with purpose-driven brands (Accenture). 

Conscious consumerism is booming.

So why aren’t more people buying from you? 

Talking about sustainability in a way that truly connects is hard.

That’s why you’re here.

You have seconds to hook leads before they lean in or bounce.

Right now, they’re bouncing. 

Go too soft, and you blend in like a well-meaning brochure.

Lean too hard on impact metrics, and you sound like a grant proposal—losing the emotional connection entirely.

Meanwhile, you’re rewriting emails for the third time at midnight and watching conversions flatline.

You started this brand to create change, not become a copywriter.

That’s where I come in.

What you actually need from a sustainability copywriter

  • Effective copywriting draws qualified leads to your brand.

    Authentic Voice

    Your copy should sound like the seamless blend of you and your audience — not a greenwashed template.

  • Like megaphone, conversion copywriters capture qualified leads' attention

    Memorable Copy

    Your audience sees 5,000+ marketing messages daily. Yours needs to stick.

  • Conversion copywriters attract the right attention from qualified leads

    Trust That Converts

    Your people need to believe in you before they buy, sign up, or reach out.

  • The right copywriters help mission-driven businesses authentically Sell

    Measurable Results

    Higher open rates. More clicks. Completed conversions. Data that proves it's working.

Hey hi, I’m Kathryn

Sustainability Conversion Copywriter Kathryn Russell

A sustainability conversion copywriter for mission-driven brands that refuse to choose between revenue and values.

I specialize in:

➔   Audience Research 

Data mining, customer interviews, and competitor analysis to understand how your people talk, think, and behave. 

➔   Conversion Copywriting

Strategic messaging that positions you as the obvious choice and persuades people to subscribe, buy, and inquire.

➔   Email Marketing Expertise

I can manage your ESP backend—sequences, segmentation, analytics, deployment. You never touch Klaviyo again.

You keep your mission.
I get you revenue.

Book your free strategy call →

Your transformation awaits

  • Build business that scales

    Before: Every launch feels like starting from scratch. New campaign = new copy crisis. You're juggling inconsistent messaging across platforms, second-guessing your voice, and burning hours you don't have.

    After: One strategic foundation that grows with you. Your messaging stays cohesive across launches, adapts to market shifts, and evolves without constant rewrites. Less reinventing. More revenue.

  • Stop rewriting copy at midnight

    Before: You're up late tweaking your homepage (again), wondering if "sustainable" sounds too preachy. Meanwhile, your inbox is a horror show, and your to-do list is intimidating.

    After: I take copy off your plate. You get countless hours back every month to actually run your business. Or be a human.

  • Turn email into revenue

    Before: Right now, your email list just... sits there. The inside of your ESP is bedlam. It’s a scramble to launch campaigns, and you’re haunted by the thought of Black Friday.

    After: Automated sequences run while you sleep. Welcome flows that convert. Campaigns that sell. Email becomes your highest-ROI channel—not an afterthought.

  • Be the brand they remember

    Before: Leads read your site, nod politely, and leave. Your emails sit unread. You blend in with every other sustainability brand saying the same things.

    After: Your copy sounds unmistakably like you—not like a borrowed template. People quote it back to you in discovery calls. They arrive pre-sold.

  • Reach the right people

    Before: You're showing up—but to the wrong audience. Tire-kickers. Price shoppers. People who "love your mission" but never buy.

    After: Strategic copy attracts your ideal customers. The ones who value what you stand for, understand your pricing, and arrive pre-sold.

  • Become the obvious choice

    Before: You explain what you do. People still ask clarifying questions. They're comparing you to three other options.

    After: Your messaging builds authority. When prospects land on your site, they see you as the obvious choice—not one of many.

We’re a good fit if…

Sustainable Goods & Services

You walk the walk:

✔ Employing & promoting conscious consumption
✔ Sourcing materials ethically and can prove it
✔ Building trust, not just transactions

You’re missing:

➔ Messaging that sticks
➔ Cohesive copy with a measurable ROI
➔ Voice and tone straight from the marrow of your mission

And you're tired of:

✗ Copy that's too corporate (soulless) or too precious (broke)
✗ Losing to performative greenwashing
✗ Waiting for words that actually move people

If your copy isn't pulling its weight, it's not just slowing your growth—it's holding your mission back.

How your businesses can win with a sustainability copywriter

Sales Pages That Actually Sell

One page. One strategic message. The only thing standing between browsers and buyers.

Website Copy That Converts

More than pretty—built to turn visitors into leads and leads into customers.

Email Marketing That Connects

Email has a 4200% ROI. Let’s make sure you’re not leaving that on the table.

See the full menu →

Make Your Messaging Work Harder

Book a no-pressure strategy call

(I’ll connect within 24 hours of submission)