CONVERSION COPYWRITING PROCESS

From Strategy Call to Launch: How I Create Copy That Converts

Effective copy isn’t luck.
It’s carefully engineered.

Wondering what it's like to work with a sustainability copywriter?

Here's my step-by-step process for creating website copy, email sequences, and sales pages that convert—from our first strategy call to final delivery and beyond.

Step 1:
Roadmap & Proposal

What happens:

➔ You book a free 30-minute strategy call through the contact form.

➔ We dig into your brand, your goals, your timeline, and your budget.

➔ If we feel there’s a mutual fit, I’ll send along a customized proposal and contract for you to review.

➔ A signed agreement and 50% deposit confirms your booking, and we march forward to the next step.

Step 2:
Research & Discovery

What happens:

➔ I send you a detailed questionnaire (thorough, but worth it).

➔ We kick off with an official call where we'll dive into your brand, your mission, your target market, and more.

➔ We craft and execute a custom research plan, including but not limited to: customer interviews, prospect surveys, review mining, analytics deep dives, and competitive research.

➔ You grant me access to your analytics so I can make informed decisions.

➔ I conduct behind-the-scenes industry, competitive, and keyword research to identify gaps and trends.

Step 3:
Copywriting & Editing

What happens:

➔ I get down to it: immersing myself in the results of our research plan, identifying key messaging, buyer psychology patterns, and conversion opportunities.

➔ I outline and draft your copy based on research.

➔ We jump on a call where I'll present your copy.

➔ You provide feedback on the initial drafts within 72 business hours of our presentation call.

➔ I'll talk through the edits with you, then get to work implementing.

➔ We cycle through a second time if needed.

Step 4
Final Delivery

What happens:

➔ With the balance payment in hand, I turn over your polished documents.

➔ You launch them into the world to start attracting more clients, selling more products, and connecting with more customers.

➔ We celebrate!

Step 5
Test Time

What happens:

➔ You share the initial results from the copy you've launched.

➔ For landing pages, email subject lines, and sales pages, I can draft variants for split testing against our solid controls.

Your Questions, Answered

  • Nope. I specialize in purpose-driven brands, but I work with any ethical business doing good work.

  • Yes indeed. Through voice-of-customer research and your input, I write copy that sounds like you.

  • Copywriting is only one piece of a larger system. The quality of your list, the offer, and other variables will also affect your results.
    While I can't guarantee a certain conversion rate (no one can), I do guarantee research-backed copy informed by proven conversion principles. We'll use data to test and optimize over time.

  • Getting started is simple. Reach out through the contact form to schedule a call—I’ll walk you through the next steps and answer any questions along the way.

  • Honest answers, brand assets, access to analytics, and timely feedback during revisions.

  • All of my work is shared through Google Docs for version control. It's easy.

  • It’s a 50/50 format. 50% to reserve your spot and dates. 50% on delivery.

  • Thanks for asking. Please assign one person from your organization to submit everyone’s feedback for review and implementation.

    The fewer cooks in the kitchen the better.

Let’s Get to Work

Book your free 30-minute strategy call

(Submit the form below, and I’ll connect within 24 hours)