How We’ll Work Together
Effective conversion copy isn’t luck.
It’s carefully engineered.
From initial call to final delivery—here's what to expect.
Step 1:
Roadmapping, Proposal & Kickoff
The Goal:
Find out where you are with your copy, what's working and what's not, and what you need it to achieve. Decide if we're a fit.
What happens:
➔ You book a free 30-minute strategy call through the contact form.
➔ We dig into your brand, your goals, your timeline, and your budget.
➔ If we feel we’re a mutual fit, I’ll send along a customized proposal and contract for you to review.
➔ A signed agreement and 50% deposit confirms your booking, and we march forward to the next step.
➔ Unclear on what copy you actually need? We'll schedule a paid roadmapping session to dive deep into your goals, audience, what's working and not, and missed opportunities. You'll get a hearty document outlining everything we've discovered and discussed, with next steps identified.
Step 2:
Research & Discovery
The Goal:
Gather the intel to help me craft messaging that speaks directly to your prospects.
What happens:
➔ I send you a detailed questionnaire (thorough, but worth it).
➔ We kick off with an official call where we'll dive into your brand, your mission, your target market, and more.
➔ We craft and execute a custom research plan, including but not limited to: customer interviews, prospect surveys, review mining, analytics deep dives, and competitive research.
➔ You grant me access to your analytics so I can make informed decisions.
➔ I conduct behind-the-scenes industry, competitive, and keyword research to identify gaps and trends.
Step 3:
Copywriting & Editing
The Goal:
Draft and refine top-shelf copy.
What happens:
➔ I get down to it: immersing myself in the results of our research plan, identifying key messaging, buyer psychology patterns, and conversion opportunities.
➔ I outline and draft your copy based on research.
➔ We jump on a call where I'll present your copy.
➔ You provide feedback on the initial drafts within 72 business hours of our presentation call.
➔ I'll talk through the edits with you, then get to work implementing.
➔ We cycle through a second time if needed.
Step 4
Final Delivery
The Goal:
Delivery of your polished copy, ready for launch.
What happens:
➔ With the balance payment in hand, I turn over your polished documents.
➔ You launch them into the world to start attracting more clients, selling more products, and connecting with more customers.
➔ We celebrate!
Step 5
Test Time
The Goal:
Test variants to optimize your copy. (And get you more conversions.)
What happens:
➔ You share the initial results from the copy you've launched.
➔ For landing pages, email subject lines, and sales pages, I can draft variants for split testing against our solid controls.
Your Questions, Answered
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No. I specialize in purpose-driven brands, but I work with any ethical business doing good work.
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Yes indeed. Through voice-of-customer research and your input, I write copy that sounds like you.
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That’d be neat. Copywriting is only one piece of the puzzle. The quality of your list, the offer, and other variables will largely factor into your results. While I can't guarantee a certain conversion rate, I can guarantee research-backed copy and learning we can use to test variants and continually improve.
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Getting started is simple. Reach out through the contact form to schedule a call—I’ll walk you through the next steps and answer any questions along the way.
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Honest answers, brand assets, access to analytics, and timely feedback during revisions.
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All of my work is shared through Google Docs for version control. It's easy.
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It’s a 50/50 format. 50% to reserve your spot and dates. 50% on delivery.
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Thanks for asking. Please assign one person from your organization to submit everyone’s feedback for review and implementation.
The fewer cooks in the kitchen the better.
Let’s Get to Work
Book your free 30-minute strategy call
(Submit the form below, and I’ll connect within 24 hours)